Tools
GEO Impact Tracker
Correlate share of voice, traffic, and branded keyword lift to downstream revenue.
Campaign Setup
Project / Client
GEO Go-Live Date
Comparison Window
Conversion Type
Value Per Conversion ($)
Pre-GEO Monthly Growth Rate (%)
avg monthly growth before GEO work — subtracted from signal lifts so existing trend isn't credited to GEO
Confounding Factors / Notes
included in copied summary — helps contextualize the numbers when presenting
Share of Voice
Source: Semrush, Conductor, BrightEdge, etc.
SOV (%)
Before
After
AI Platform Traffic
confirmedDirect referrals from ChatGPT, Claude, Perplexity, Gemini, etc.
Sessions
Before
After
Branded Keywords
Google Search Console — branded query clicks.
Clicks
Before
After
Total Organic Traffic
All organic sessions — used alongside SOV and GSC to estimate signal-based attribution.
Sessions
Before
After
Conversions
Applications
Before
After
AI Platform Applications (Confirmed)
applications directly traced to ChatGPT, Claude, Perplexity, etc. — 100% confirmed AI attribution.
Impact Summary
Share of Voice
—
—
AI Platform Traffic
confirmed—
—
Organic Traffic
—
—
Branded Clicks
—
—
Applications Lift
—
no data yet
Incremental Applications
—
set value per conversion
Estimated Revenue Increase
—
total incremental applications × value
AEO / GEO Attribution
How much of the applications increase can be attributed to AEO/GEO work.
Confirmed — 100%
applications directly traced to AI platform referrals
Applications
—
Revenue
—
Estimated — —
enter signal data above to calculate
Applications
—
Revenue
—
Total AEO/GEO Attributed
confirmed + estimated
—
Download Report
One-page executive PDF — signals, business impact, attribution breakdown, and conversion waterfall. Designed for stakeholder sharing.